Will US Cold Spell Drive Florida Real Estate Sales?

How’s this for marketing material: Last Tuesday, nearly 70 percent of the contiguous United States was covered in snow, and the National Weather Service said every state except Florida reported snow on the ground — even Hawaii.

That has some optimistic Realtors and real estate agents around the state thinking that the brutal winter weather pounding huge swaths of the Northeast and Midwest could provide a spark for Florida’s sluggish home sales.

While agents have always used the weather as a plus to out-of-state residents, they are now making it more important in some of their marketing campaigns.

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