Is West Hollywood Boystown Gayborhood Business District Plan Over?

West Hollywood Boystown Gayborhood

West Hollywood’s Economic Development Department is recommending the city abandon its efforts to organize a business improvement district on the south end of Santa Monica Boulevard. In a report to the City Council, the department noted that the effort to establish a BID is now in its seventh year, and that typically such projects are completed in one to two years…

The area that the Santa Monica BID would have covered is popularly known as “Boystown” for the large number of nightclubs, bars, restaurants and shops that cater to gay customers. The effort to get support for a BID has been complicated, according to some local merchants, because of the intense competition among local bar owners there.

Also, the city already spends hundreds of thousands of dollars to promote gay-oriented events in the area, reducing the need for businesses to spend their own money to promote themselves as do those on Sunset Boulevard and in the Design District. Those events include the annual Go Go Boy Appreciation Day, and the LA Pride Parade and Festival, which costs the city approximately $900,000 a year. The city spent $80,000 to paint the crosswalks at the intersection of Santa Monica and San Vicente boulevards in the rainbow colors that are an emblem of gay liberation.

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