Andy Weiser is arguably South Florida’s best-known and most successful gay realtor. Weiser has consistently been ranked in the top 1 percent of Coldwell Banker’s 96,700 agents at 3,300 offices in 49 countries. Media as diverse as the New York Times, the Wall Street Journal, the Miami Herald and CNN use him as a resource regarding current trends in the Fort Lauderdale Real Estate market. However, as far as many community members are concerned, Andy Weiser is best-known for appearing on bus benches in ads that promote his real estate practice.
“I get lots of laughs about that,” Weiser admits. “The bus bench is actually the first bit of advertising I ever did in Fort Lauderdale. The running joke was that I would call people to speak to them about listing their property and they would say, oh yes, I see your face all over the place, on so many signs. Well, the truth is they were seeing one sign on Federal Highway. But in their minds they were seeing it all over the place so that is one of the ways that I started. It was with a single bus bench.” Today, Andy Weiser has two bus bench ads, both on Federal Highway and neither one in the “gayborhood.”
Weiser is a native New Yorker, born and bred in the Big Apple.
“I put myself through NYU and went into advertising,” he recalls. “At NYU I graduated from The Tisch School of the Arts with a major in television and business because I wanted to go into advertising. But after six months I realized that advertising and Andy did not mix. While I was searching for what I was going to do next, I got mugged. And I was laid up for almost six months and in that six-month period I gave it a lot of thought. And I still didn’t know what to do. So a couple of friends said to me, you have a big mouth. You are usually pretty good about approaching people. Why don’t you think about real estate? I didn’t really know a lot about real estate at the time. I learned by the seat of my pants. I was very lucky to have learned real estate from some of the best in the business.”
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