Keeping it Local: The Moeller Team
In this weekÃ¢â‚¬â„¢s series of Keeping it Local, we feature Zac Cusac, the founder and CEO of cuSELLeration Marketing and Creative Services. cuSELLEration is an Orange County based digital marketing, brand management and creative services firm. This week, Zac sat down with the Moeller Team to answer five questions about cuSELLeration.
The Moeller Team: How did you get started with cuSELLeration?
Zac: Ã‚Â My background is in sales and marketing but more importantly, I grew up with social media as an every day part of life. In March 2011, I started consulting for a few clients in which I implemented their digital marketing strategy. It quickly became clear to me that most business owners werenÃ¢â‚¬â„¢t capitalizing on this new age of digital marketing. The data is obvious, nine out of ten internet users will research a product or service online before they decide to purchase. On average, there are over 100 billion global internet searches per month. The market need was clear, and over the past three years, I have created solutions for clients across all industries that allow them to maximize their online exposure, build new relationships with clients, and ultimately grow their business. cuSELLeration was found on the principles of providing clients with a full time marketing department at a part time price. Our team can serve as an entire marketing department or just solve a few of the pieces such as social media, SEO, email marketing or content management.
The Moeller Team: What is cuSELLeration known for?
Zac: Well to start, the name of my business cuSELLeration, is a play on my last name, Cusac and accelerate. At cuSELLeration, we manage our clientsÃ¢â‚¬â„¢ marketing strategy from ideation to implementation. In short, we deliver results that allow our clientsÃ¢â‚¬â„¢ marketing strategies to progress faster. When a business works with cuSELLeration, we provide weekly analysis and progress updates so our clients know exactly what their marketing dollars are bringing in, as if they had an in-house marketing department.
The Moeller Team: What is unique about cuSELLeration?
Zac: We have separated cuSELLeration from other digital marketing firms in the personal experience that we provide our clients. As I touched on in the previous question, each week we meet face to face via Skype or at our clientÃ¢â‚¬â„¢s office so expectations and progress are clearly on the same page. cuSELLeration can create a customized marketing strategy for any budget. We pride ourselves on giving small business owners access to the strategies that drive growth, which may have previously been unavailable due to affordability.
The Moeller Team: What is the best part of owning cuSELLeration?
Zac: This is simple. Providing small businesses with reliable growth resources. However, from a personal standpoint, the best part of owning cuSELLeration is the relationships I have developed with my clients. As a business owner myself, I understand how difficult it is to run a business, and the challenges that come with that. It is a great feeling to see the results our strategies produce, and we work around the clock to stay ahead of the curve and exceed our clientsÃ¢â‚¬â„¢ expectations.
The Moeller Team: If you could give your clients one piece of advice, what would it be?
Zac: The digital age of marketing is the most effective way to quickly maximize exposure for your business. If you havenÃ¢â‚¬â„¢t created a digital marketing strategy, create one today! Get started with social media and email marketing. These are inexpensive sources that can be used to gain data on your potential customers and generate new business. We provide free consultations for businesses to educate them on the various digital marketing channels so of course, I recommend to contact us Ã‚Â to take advantage of that as well!
As a client of cuSELLeration, I recommend their services. They are a great source for any Ã‚Â business that doesn’t understand, utilize or have the time to manage their digital marketing campaign. We see the results and strategies that cuSELLeration implements for our business on a daily basis. cuSELLeration provides our business with a great marketing team at a very affordable price.
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