Developers of a brand new “private oasis” retirement community near Perpignan in the south of France announced this week that their exclusive neighborhood will cater specifically to gays and lesbians over the age of 50. They did so by adding a rainbow flag to a brochure advertising the development.
Mark Silver, managing director of Villages Group, said they made the decision to market their planned community to the LGBT community as “an experiment” because “the real estate market in France is so bad right now” and they “didn’t have any takers.” So naturally, they decided to change focus and market to the only people over 50 with a disposable income: the gays, of course!
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