Have San Francisco Rents Really Been Pushed Out of Sight By Google?

Zumper San Francisco Rent Map

A new analysis from the site Zumper said yes, in some areas, but that’s not the whole story.

The Business Insider reports:

Zumper compared median prices for 1-bedroom apartments from hundreds of listings posted on their site during the month of January. They then calculated the change from January 2013 to January 2014. What they found was that while some neighborhoods certainly did see an increase in rents year-over-year, rents in other neighborhoods stayed the same or even decreased significantly. Instead of taking information from Craigslist or other boards, Zumper’s platform allows realtors to post their listings directly to their site. According to Zumper Co-founder and COO Taylor Glass-Moore, this means that listings are more accurate, and there’s no duplicate information. Glass-Moore says that one reason for the frenzy surrounding San Francisco rent is that the media tends to focus on certain neighborhoods that have historically been popular with residents, including techies.

That does’t mean SF prices are affordable, by any means, but some pockets are actually more affordable this year than last, including Downtown and the Financial District.

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Authored By Madeline Stone – See the Full Story at the Business Insider

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