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Appealing to Millenial Homebuyers

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Big news! A recent study by the National Association of Realtors shows that millennials make up the highest percentage of homebuyers nationwide. We’ve found this to be true of our local market in the D.C. Metro area as well. We’ve also found that these younger buyers have very specific tastes.

Therefore, it’s critical if you’re selling your home to prepare your home to appeal to millennial homebuyers. Even though it may not be the way you currently live in your home, or even the way you will decorate your next home, this approach can net you more money at the end of the day. So, how does one prepare their home to appeal to millennial homebuyers? We have a comprehensive plan we reserve specifically for our listings, but here is a sampling of our insider secrets.

1. First, consider the color palette of your home. Younger buyers prefer cool color tones – such as whites, grays, light creams and blues over warmer color tones like darker beige or bolder colors. While you don’t need to change everything in your house, repainting goes a long way to making homes seem more updated and millennial-friendly.

Our stagers are experts in recommending colors that will complement your existing cabinet and counter colors. Of course, we can recommend changes to these as well if needed (and the budget allows). However, we are seeing that most sellers are doubling their investment when they repaint and make other appropriate color adjustments.

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Authored By Allison Goodhart DuShuttle
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